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Our first collaboration with design studio and animation whizz Hey! What?, this social media digital video was for Bristol's own Pieminister brand to launch their new ice cream pies in Summer 2018 and was released on Facebook and Instagram. Tapping into Peachy Queen's expertise in food styling, food producing and food social media strategy experience from her time at BBC Food, together with Hey! What's advertising and animation campaign work, it was a match made in ice cream heaven.